ADS ARE GETTING LEAN AND MEAN: INDUSTRY PLACING USERS FIRST

Welcome to 2017: The online advertising industry, closely monitored by IAB (Interactive Advertising Bureau), now realizes how bloated and poor-performing their own ecosystem is. The tech community, behind the endless ad infrastructure of the internet, has been packing on the weight in terms of transfer size, memory usage, and an insatiable hunger for attention.

Continue reading “ADS ARE GETTING LEAN AND MEAN: INDUSTRY PLACING USERS FIRST”