AD TECH ALL IN: PUBLISHER FIRST IN 2017

Last year has been a point of self-reflection for the entire digital advertising ecosystem. As the market matures and technologies evolve, the need to tackle rampant challenges, such as site clutter, fraud, and ad blocking, has become critical. Sacrificing user experience at the cost of making short-term revenue isn’t a sustainable way to conduct business anymore – both publishers and ad tech vendors have realized this.

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