As the digital advertising industry matures, it has reintroduced fundamental questions of transparency and integrity. Here we take a look at ad fraud and non-human traffic: what it is and which measures should be considered to counter it.
As the digital advertising industry gathers on the slopes of Vail, it is time to take a closer look at a topic that I mentioned in my previous Vail post: the role of artificial intelligence in digital advertising.
I will be attending the summit, and I’m sure we will have interesting discussions regarding the future of digital publishing and monetization. If you want to take a break from the slopes and meet, book your time from this link.