What will a cookieless Ad Tech future look like?

If GDPR is a new term to you, you must have been living under a rock the past two years or so. Jokes aside, here’s a recap. GDPR is a European data protection legislation, forcing companies to be more transparent about the use of personal data. Cookie consent is also one of the things that fall under the giant GDPR umbrella. It’s not only the EU that is keen on this privacy trend. California has jumped along with its California Consumer Privacy Act in order to ensure its resident’s privacy rights. 

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