Publisher, this is why you need an AdOps team

Ad ops, AdOps, you probably have heard the term before. It stands for Ad Operations, and it refers to the processes done to support the delivery of ads online. Ad operations are performed by a bunch of magicians that systematically maintain the processes behind getting ads to appear on websites. There is a complex workflow ‘behind the scenes’, and AdOps navigate between different software, servers, and settings in order to sell, serve and target ads and monitor the performance of these. Let’s have a look at what AdOps does and why it’s important to have an experienced team handle your ad operations if you want to succeed with your website monetization.

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