Publisher, Stop Losing Revenue to Adblockers

Image of a website with an eye and a red cross and the text Publisher, stop losing revenue to adblockers.

The digital landscape is not an easy surrounding for publishers to work in today. Not only do publishers have to stand out from the competition and grab the attention of over-exposed website visitors, but they also need to beat their worst, invisible rival – the adblocker. One in every 3 internet users in the U.S. alone is actively using an adblocker, leading to millions of dollars of annual revenue loss for publishers. Digiday forecasted that the cost of adblockers for publishers could exceed $35 billion by 2020. This is obviously not good news for publishers, but there’s a way out, and we are going to explain how.

Continue reading “Publisher, Stop Losing Revenue to Adblockers”