If you work with online ads you are most likely familiar with both the term CPM and the term RPM. They are both important metrics when it comes to determining advertising effectiveness and performance.
Continue reading “Focus on RPM instead of CPM”If you work with online ads you are most likely familiar with both the term CPM and the term RPM. They are both important metrics when it comes to determining advertising effectiveness and performance.
Continue reading “Focus on RPM instead of CPM”