7 ways to improve CPM

Mockup of laptop with the text cpm and a graph.

Many publishers are experiencing a slower than usual start to this year. After the glorious Q4 which for most publishers represents the best months of the year, revenue-wise at least, Q1 is often low and slow. The famous January drop is affecting more or less everyone in the industry, but this year it’s taking longer than usual to recover and reach normal levels in terms of CPM and performance.

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