Before digging into explaining how amazing our new brand look is, let’s have a glimpse at Kiosked’s history as a company and the true reason behind the rebranding.
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As the digital advertising industry matures, it has reintroduced fundamental questions of transparency and integrity. Here we take a look at ad fraud and non-human traffic: what it is and which measures should be considered to counter it.
As the digital advertising industry gathers on the slopes of Vail, it is time to take a closer look at a topic that I mentioned in my previous Vail post: the role of artificial intelligence in digital advertising.
Continue reading “Digiday Publishing Summit: The art of predictive media monetization”
I will be attending the summit, and I’m sure we will have interesting discussions regarding the future of digital publishing and monetization. If you want to take a break from the slopes and meet, book your time from this link.
Continue reading “3 apres-ski conversations anticipated at the Digiday publishing summit in Vail”
Last year has been a point of self-reflection for the entire digital advertising ecosystem. As the market matures and technologies evolve, the need to tackle rampant challenges, such as site clutter, fraud, and ad blocking, has become critical. Sacrificing user experience at the cost of making short-term revenue isn’t a sustainable way to conduct business anymore – both publishers and ad tech vendors have realized this.
Our regular readers have noticed that we’re all about trend forecasts around the new year. Before you roll up the sleeves and dive into work, it’s good to look up and see where the industry is headed. In the past two posts we’ve discussed the future of digital advertising and how CES trends impact the publishing industry. Both worth a read, by the way.
Time flies, it was only yesterday that we pulled together our piece on last year’s Consumer Electronics Show. For 2017 we’ve narrowed our focus to concentrate on trends that matter the most to the digital advertising industry.
Continue reading “3+1 CES 2017: Trends publishers need to know”
2016 has been a year of transformation for Kiosked – and the digital advertising industry as a whole. Online advertising has long had a terrible rap for supporting fraud, bot traffic, and obscure monetization schemes.
Continue reading “Letter from the CEO: A year in the life of digital advertising”
Welcome to 2017: The online advertising industry, closely monitored by IAB (Interactive Advertising Bureau), now realizes how bloated and poor-performing their own ecosystem is. The tech community, behind the endless ad infrastructure of the internet, has been packing on the weight in terms of transfer size, memory usage, and an insatiable hunger for attention.
Continue reading “Ads are getting lean and mean: Industry placing users first”
Welcome back to our developer blog series where Kiosked engineers explore the user experience side of digital ad formats. This post is written by Perry Mitchell, Senior Software Engineer and Front-end Team Lead at Kiosked. If you missed the introductory blog post by Daniel Bailo, head over here.
Continue reading “Developer blog series: Video and user experience”