Let’s add another predator to the jungle of ad tech, native ads. Kiosked is known for its versatile portfolio of ad solutions, mainly banner and display ads, but what you might not know (yet) is that we also support so-called native ads.
Continue reading “Kiosked serves programmatic native advertising”In order for ads to have any impact, they have to be seen. The term ad viewability is one of the most important metrics in terms of determining how successful the ad was and how many views the ad actually got.
Continue reading “Rollout of new platform capabilities improves Kiosked ad unit viewability drastically”Kiosked now offers the standardized, medium rectangle unit also known under the name Medrec as a double unit. This means that you can literally double your revenue with one placement. This 2 x 300 x 250 powerhouse is considered one of the best-performing ad units on the market, but the problem has always been monetizing it in a smart way. Prepare for high performance, especially when you place it high up in the article.
Continue reading “Kiosked launches new double action ad unit”Before digging into explaining how amazing our new brand look is, let’s have a glimpse at Kiosked’s history as a company and the true reason behind the rebranding.
As the digital advertising industry matures, it has reintroduced fundamental questions of transparency and integrity. Here we take a look at ad fraud and non-human traffic: what it is and which measures should be considered to counter it.
As the digital advertising industry gathers on the slopes of Vail, it is time to take a closer look at a topic that I mentioned in my previous Vail post: the role of artificial intelligence in digital advertising.
Continue reading “Digiday Publishing Summit: The art of predictive media monetization”
I will be attending the summit, and I’m sure we will have interesting discussions regarding the future of digital publishing and monetization. If you want to take a break from the slopes and meet, book your time from this link.
Continue reading “3 apres-ski conversations anticipated at the Digiday publishing summit in Vail”
Last year has been a point of self-reflection for the entire digital advertising ecosystem. As the market matures and technologies evolve, the need to tackle rampant challenges, such as site clutter, fraud, and ad blocking, has become critical. Sacrificing user experience at the cost of making short-term revenue isn’t a sustainable way to conduct business anymore – both publishers and ad tech vendors have realized this.
Our regular readers have noticed that we’re all about trend forecasts around the new year. Before you roll up the sleeves and dive into work, it’s good to look up and see where the industry is headed. In the past two posts we’ve discussed the future of digital advertising and how CES trends impact the publishing industry. Both worth a read, by the way.
Time flies, it was only yesterday that we pulled together our piece on last year’s Consumer Electronics Show. For 2017 we’ve narrowed our focus to concentrate on trends that matter the most to the digital advertising industry.
Continue reading “3+1 CES 2017: Trends publishers need to know”
