Bounce rate is a widely used term in website traffic monitoring and often considered one of the more important measures to take into account when it comes to determining website performance. We will dig deeper into to concept below and explain why it’s in general important to keep your bounce rate low and how bounce rate affects your website performance and revenue.Continue reading “Why should we care about Bounce Rate?”
So much time, effort and budget are being invested in making graphically appealing and jaw-dropping websites with the most spectacular UX design in order to attract visitors, while one of the most important aspects of a website often is forgotten about – the importance of page speed. Research shows that if a site is not loaded within 3 seconds, the visitor has most likely lost interest and moved elsewhere. Three seconds. The same applies to mobile traffic. Also, the likelihood of getting a visitor to return to your website is a lot higher if you don’t keep them waiting the first time. Page speed may be one of the easiest fixes to make your website more efficient, and we will help you explain how.Continue reading “Ramp up your page speed”
The online industry and sphere for online ads have developed tremendously in the past two decades. Programmatic advertising never seems to go out of fashion, rather the opposite, the topic is hotter than ever.Continue reading “Programmatic advertising 2020 – What to expect?”
Malvertising is a new definition of the words of malicious advertising. Malvertising is the concept of a criminal attack, where someone intentionally inserts malicious code into advertising networks with the aim of causing harm. In this case, malicious ads are shown instead of legitimate ads that originally was intended to be shown.Continue reading “How to tackle Malicious Ads & Malvertising”
It’s all fun and games until January. The last quarter of the year treats publishers with juicy revenue peaks such as Thanksgiving, Black Friday and Cyber Monday and a (happy) ending with Christmas and New Year. Q4 is one long festive season for publishers in terms of high CPMs and revenue. But what happens when Q4 ends and CPMs drop?Continue reading “The January drop in CPM”
If GDPR is a new term to you, you must have been living under a rock the past two years or so. Jokes aside, here’s a recap. GDPR is a European data protection legislation, forcing companies to be more transparent about the use of personal data. Cookie consent is also one of the things that fall under the giant GDPR umbrella. It’s not only the EU that is keen on this privacy trend. California has jumped along with its California Consumer Privacy Act in order to ensure its resident’s privacy rights.
The hottest shopping weekend is around the corner. We all know it’s not only a golden time for retailers but also one of the most lucrative times for publishers to make money from ads on their website.
CMP stands for consent management platform and is a rather new term that became popular after the implementation of GDPR back in May 2018, when new rules regarding transparency and first- and third-party cookie consent were set.Continue reading “The benefits of having CMP in place”
Welcome to the 3rd and final part of the mini-series Make More Money with your site. You know by now how to build a quality site and how to acquire visitors to your page. Today we will talk about how to keep these visitors on the site for as long as possible. The longer they stay, the more money you can (generally) make. Research says that over 70% of people who abandon your site never return… Sad news. Session length is crucial for maximizing revenue from current and future visits. So, how can you get your visitors to stick around a bit longer and hopefully return to your site you may wonder? Let us give you our best tips and tricks.Continue reading “Make More Money with your site – Part 3 – Session length”
Welcome to part 2 of the mini-series Make More Money with your site. In the previous blog post we spoke about how to build a qualitative ad landscape and gave some hands-on tips on how to maximize monetization by improving the site quality. In case you missed the post (or just want to recap) you can find it here.Continue reading “Make More Money with your site – Part 2 – User Acquisition”