Media and creative talents are in high demand on the brand marketer side. According to the original Kiosked research, 100% of large companies have hired applicants with ad or media agency experience in the past three months. Programmatic advertising is driving the change as it has skyrocketed in popularity: the annual spend is projected to grow from $15.43 billion to $21.55 in 2016 in US alone. In fact, this is one of the reasons why we at Kiosked believe that the advertising ecosystem will be close to fully automated by 2020.
The current advertising environment is unsustainable and encourages very low trust from its stakeholders. From ad fraud to viewability and transparency to relevancy, the industry is making the headlines for all the wrong reasons. However, the issue that’s really got between the teeth of industry professionals and is causing widespread worry, is that of ad blocking.