AD TECH ALL IN: PUBLISHER FIRST IN 2017

Last year has been a point of self-reflection for the entire digital advertising ecosystem. As the market matures and technologies evolve, the need to tackle rampant challenges, such as site clutter, fraud, and ad blocking, has become critical. Sacrificing user experience at the cost of making short-term revenue isn’t a sustainable way to conduct business anymore – both publishers and ad tech vendors have realized this.

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ADS ARE GETTING LEAN AND MEAN: INDUSTRY PLACING USERS FIRST

Welcome to 2017: The online advertising industry, closely monitored by IAB (Interactive Advertising Bureau), now realizes how bloated and poor-performing their own ecosystem is. The tech community, behind the endless ad infrastructure of the internet, has been packing on the weight in terms of transfer size, memory usage, and an insatiable hunger for attention.

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