Category: Posts

If you are a publisher and you are online, you probably have come across the term programmatic advertising. Programmatic has started to make big waves in the past few years and is steadily taking over the internet.

It’s safe to say that the world has never been as online as it is today. A majority of people are connected to the internet 24/7, and how is that? Smartphones, of course. The use of mobile has increased so drastically in the past few years, it’s estimated that by 2025 over 70% of internet users will access the internet through their mobile devices solely.

2020 has been a year to remember in countless ways and there is no doubt that this year will leave a mark in history.

If you work with online ads you are most likely familiar with both the term CPM and the term RPM. They are both important metrics when it comes to determining advertising effectiveness and performance.

The digital landscape is not an easy surrounding for publishers to work in today. Not only do publishers have to stand out from the competition and grab the attention of over-exposed website visitors, but they also need to beat their worst, invisible rival – the adblocker. One in every 3 internet users in the U.S. alone is actively using an adblocker, leading to millions of dollars of annual revenue loss for publishers. Digiday forecasted that the cost of adblockers for publishers could exceed $35 billion by 2020. This is obviously not good news for publishers, but there’s a way out, and we are going to explain how.

If you are somewhat up to date with what’s going on in the tech world, you may have stumbled across the term AMP, the official shortcut for the term Accelerated Mobile Pages. What exactly is AMP then and who is behind it? Is it something you need to implement, and foremost, can you serve ads on an AMP site? Let us break down everything for you in this article.

DSP, SSP, ad network and ad exchange, so many different terms, and while all of these differ slightly from each other, they basically do the same thing at the end of the day. In this blog post, we’ll break down what a DSP actually is, how it works, and why it has outgrown manual media trading.

Do you have a website with a fair amount of traffic, and you’ve looked into the whole how to get ads on your website for a while already, but you don’t really know how to get started? No worries, we are here to help you. Getting started with ads might sound really simple, you just place a code snippet on your site and wait for the cash to start rolling? While it can be that simple (we’ll explain later on how), there is a lot more you need to have figured out before those millions will start rolling in.

Ad ops, AdOps, you probably have heard the term before. It stands for Ad Operations, and it refers to the processes done to support the delivery of ads online. Ad operations are performed by a bunch of magicians that systematically maintain the processes behind getting ads to appear on websites. There is a complex workflow ‘behind the scenes’, and AdOps navigate between different software, servers, and settings in order to sell, serve and target ads and monitor the performance of these. Let’s have a look at what AdOps does and why it’s important to have an experienced team handle your ad operations if you want to succeed with your website monetization.

The advertising ecosystem is a fast-changing and constantly evolving environment. We at Kiosked want to be at the forefront of adopting new technologies and developments in order to support and offer our clients and partners the best possible service.