Publisher, Stop Losing Revenue to Adblockers

Image of a website with an eye and a red cross and the text Publisher, stop losing revenue to adblockers.

The digital landscape is not an easy surrounding for publishers to work in today. Not only do publishers have to stand out from the competition and grab the attention of over-exposed website visitors, but they also need to beat their worst, invisible rival – the adblocker. One in every 3 internet users in the U.S. alone is actively using an adblocker, leading to millions of dollars of annual revenue loss for publishers. Digiday forecasted that the cost of adblockers for publishers could exceed $35 billion by 2020. This is obviously not good news for publishers, but there’s a way out, and we are going to explain how.

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What is Accelerated Mobile Pages = AMP?

Amp logo and mobile device with Google logo.

If you are somewhat up to date with what’s going on in the tech world, you may have stumbled across the term AMP, the official shortcut for the term Accelerated Mobile Pages. What exactly is AMP then and who is behind it? Is it something you need to implement, and foremost, can you serve ads on an AMP site? Let us break down everything for you in this article.

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What is a DSP?

Yellow background with the text DSP and a questionmark.

DSP, SSP, ad network and ad exchange, so many different terms, and while all of these differ slightly from each other, they basically do the same thing at the end of the day. In this blog post, we’ll break down what a DSP actually is, how it works, and why it has outgrown manual media trading.

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How to get ads on your website

Website capture from displayed on iPhone 11 device

Do you have a website with a fair amount of traffic, and you’ve looked into the whole how to get ads on your website for a while already, but you don’t really know how to get started? No worries, we are here to help you. Getting started with ads might sound really simple, you just place a code snippet on your site and wait for the cash to start rolling? While it can be that simple (we’ll explain later on how), there is a lot more you need to have figured out before those millions will start rolling in.

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Publisher, this is why you need an AdOps team

Ad ops, AdOps, you probably have heard the term before. It stands for Ad Operations, and it refers to the processes done to support the delivery of ads online. Ad operations are performed by a bunch of magicians that systematically maintain the processes behind getting ads to appear on websites. There is a complex workflow ‘behind the scenes’, and AdOps navigate between different software, servers, and settings in order to sell, serve and target ads and monitor the performance of these. Let’s have a look at what AdOps does and why it’s important to have an experienced team handle your ad operations if you want to succeed with your website monetization.

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