The online industry and sphere for online ads have developed tremendously in the past two decades. Programmatic advertising never seems to go out of fashion, rather the opposite, the topic is hotter than ever.Continue reading “Programmatic advertising 2020 – What to expect?”
Malvertising is a new definition of the words of malicious advertising. Malvertising is the concept of a criminal attack, where someone intentionally inserts malicious code into advertising networks with the aim of causing harm. In this case, malicious ads are shown instead of legitimate ads that originally was intended to be shown.Continue reading “How to tackle Malicious Ads & Malvertising”
It’s all fun and games until January. The last quarter of the year treats publishers with juicy revenue peaks such as Thanksgiving, Black Friday and Cyber Monday and a (happy) ending with Christmas and New Year. Q4 is one long festive season for publishers in terms of high CPMs and revenue. But what happens when Q4 ends and CPMs drop?Continue reading “The January drop in CPM”
If GDPR is a new term to you, you must have been living under a rock the past two years or so. Jokes aside, here’s a recap. GDPR is a European data protection legislation, forcing companies to be more transparent about the use of personal data. Cookie consent is also one of the things that fall under the giant GDPR umbrella. It’s not only the EU that is keen on this privacy trend. California has jumped along with its California Consumer Privacy Act in order to ensure its resident’s privacy rights.
The hottest shopping weekend is around the corner. We all know it’s not only a golden time for retailers but also one of the most lucrative times for publishers to make money from ads on their website.
CMP stands for consent management platform and is a rather new term that became popular after the implementation of GDPR back in May 2018, when new rules regarding transparency and first- and third-party cookie consent were set.Continue reading “The benefits of having CMP in place”
Welcome to the 3rd and final part of the mini-series Make More Money with your site. You know by now how to build a quality site and how to acquire visitors to your page. Today we will talk about how to keep these visitors on the site for as long as possible. The longer they stay, the more money you can (generally) make. Research says that over 70% of people who abandon your site never return… Sad news. Session length is crucial for maximizing revenue from current and future visits. So, how can you get your visitors to stick around a bit longer and hopefully return to your site you may wonder? Let us give you our best tips and tricks.Continue reading “Make More Money with your site – Part 3 – Session length”
Welcome to part 2 of the mini-series Make More Money with your site. In the previous blog post we spoke about how to build a qualitative ad landscape and gave some hands-on tips on how to maximize monetization by improving the site quality. In case you missed the post (or just want to recap) you can find it here.Continue reading “Make More Money with your site – Part 2 – User Acquisition”
A warm welcome to part 1 of the mini-series Make More Money with your site. Today we will dig deeper into the concept Supply Quality and explain why designing your ad landscape wisely is crucial for your site’s revenue. There are three main categories you should consider a little extra when planning to maximize the monetization of your site. Let’s get started.Continue reading “Make More Money with your site – Part 1 – Supply Quality”
We have all heard it by now, “video is the next big thing”. Year after year they claim the same and you know what? It’s true. The topic only gets hotter and below we will explain why.