7 ways to improve CPM

Mockup of laptop with the text cpm and a graph.

Many publishers are experiencing a slower than usual start to this year. After the glorious Q4 which for most publishers represents the best months of the year, revenue-wise at least, Q1 is often low and slow. The famous January drop is affecting more or less everyone in the industry, but this year it’s taking longer than usual to recover and reach normal levels in terms of CPM and performance.

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How to improve Cumulative Layout Shift

Core Web Vitals Cumulative Layout Shift

Welcome to part 4 and the final episode of the mini-series on how to improve your Core Web Vital rank. We are getting closer to May 2021 and you know what that means. Google will make the new ranking factor for search results official. In this part, we will cover the third and last ranking factor that Core Web Vitals Consist of called Cumulative Layout Shift, and explain how you can improve your CLS score.

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Publisher, Stop Losing Revenue to Adblockers

Image of a website with an eye and a red cross and the text Publisher, stop losing revenue to adblockers.

The digital landscape is not an easy surrounding for publishers to work in today. Not only do publishers have to stand out from the competition and grab the attention of over-exposed website visitors, but they also need to beat their worst, invisible rival – the adblocker. One in every 3 internet users in the U.S. alone is actively using an adblocker, leading to millions of dollars of annual revenue loss for publishers. Digiday forecasted that the cost of adblockers for publishers could exceed $35 billion by 2020. This is obviously not good news for publishers, but there’s a way out, and we are going to explain how.

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