CMP stands for consent management platform and is a rather new term that became popular after the implementation of GDPR back in May 2018, when new rules regarding transparency and first- and third-party cookie consent were set.
Continue reading “The benefits of having CMP in place”
Welcome to the 3rd and final part of the mini-series Make More Money with your site. You know by now how to build a quality site and how to acquire visitors to your page. Today we will talk about how to keep these visitors on the site for as long as possible. The longer they stay, the more money you can (generally) make. Research says that over 70% of people who abandon your site never return… Sad news. Session length is crucial for maximizing revenue from current and future visits. So, how can you get your visitors to stick around a bit longer and hopefully return to your site you may wonder? Let us give you our best tips and tricks.
Continue reading “Make More Money with your site – Part 3 – Session length”
Welcome to part 2 of the mini-series Make More Money with your site. In the previous blog post we spoke about how to build a qualitative ad landscape and gave some hands-on tips on how to maximize monetization by improving the site quality. In case you missed the post (or just want to recap) you can find it here.
Continue reading “Make More Money with your site – Part 2 – User Acquisition”
A warm welcome to part 1 of the mini-series Make More Money with your site. Today we will dig deeper into the concept Supply Quality and explain why designing your ad landscape wisely is crucial for your site’s revenue. There are three main categories you should consider a little extra when planning to maximize the monetization of your site. Let’s get started.
Continue reading “Make More Money with your site – Part 1 – Supply Quality”We have all heard it by now, “video is the next big thing”. Year after year they claim the same and you know what? It’s true. The topic only gets hotter and below we will explain why.
Let’s add another predator to the jungle of ad tech, native ads. Kiosked is known for its versatile portfolio of ad solutions, mainly banner and display ads, but what you might not know (yet) is that we also support so-called native ads.
Continue reading “Kiosked serves programmatic native advertising”In order for ads to have any impact, they have to be seen. The term ad viewability is one of the most important metrics in terms of determining how successful the ad was and how many views the ad actually got.
Continue reading “Rollout of new platform capabilities improves Kiosked ad unit viewability drastically”Kiosked now offers the standardized, medium rectangle unit also known under the name Medrec as a double unit. This means that you can literally double your revenue with one placement. This 2 x 300 x 250 powerhouse is considered one of the best-performing ad units on the market, but the problem has always been monetizing it in a smart way. Prepare for high performance, especially when you place it high up in the article.
Continue reading “Kiosked launches new double action ad unit”Before digging into explaining how amazing our new brand look is, let’s have a glimpse at Kiosked’s history as a company and the true reason behind the rebranding.
As the digital advertising industry matures, it has reintroduced fundamental questions of transparency and integrity. Here we take a look at ad fraud and non-human traffic: what it is and which measures should be considered to counter it.
