Ad ops, AdOps, you probably have heard the term before. It stands for Ad Operations, and it refers to the processes done to support the delivery of ads online. Ad operations are performed by a bunch of magicians that systematically maintain the processes behind getting ads to appear on websites. There is a complex workflow ‘behind the scenes’, and AdOps navigate between different software, servers, and settings in order to sell, serve and target ads and monitor the performance of these. Let’s have a look at what AdOps does and why it’s important to have an experienced team handle your ad operations if you want to succeed with your website monetization.Continue reading “Publisher, this is why you need an AdOps team”
The advertising ecosystem is a fast-changing and constantly evolving environment. We at Kiosked want to be at the forefront of adopting new technologies and developments in order to support and offer our clients and partners the best possible service.Continue reading “Kiosked and IAB – Building new tech standards on privacy and personalization”
Bounce rate is a widely used term in website traffic monitoring and often considered one of the more important measures to take into account when it comes to determining website performance. We will dig deeper into to concept below and explain why it’s in general important to keep your bounce rate low and how bounce rate affects your website performance and revenue.Continue reading “Why should we care about Bounce Rate?”
So much time, effort and budget are being invested in making graphically appealing and jaw-dropping websites with the most spectacular UX design in order to attract visitors, while one of the most important aspects of a website often is forgotten about – the importance of page speed. Research shows that if a site is not loaded within 3 seconds, the visitor has most likely lost interest and moved elsewhere. Three seconds. The same applies to mobile traffic. Also, the likelihood of getting a visitor to return to your website is a lot higher if you don’t keep them waiting the first time. Page speed may be one of the easiest fixes to make your website more efficient, and we will help you explain how.Continue reading “Ramp up your page speed”
The online industry and sphere for online ads have developed tremendously in the past two decades. Programmatic advertising never seems to go out of fashion, rather the opposite, the topic is hotter than ever.Continue reading “Programmatic advertising 2020 – What to expect?”
Malvertising is a new definition of the words of malicious advertising. Malvertising is the concept of a criminal attack, where someone intentionally inserts malicious code into advertising networks with the aim of causing harm. In this case, malicious ads are shown instead of legitimate ads that originally was intended to be shown.Continue reading “How to tackle Malicious Ads & Malvertising”
It’s all fun and games until January. The last quarter of the year treats publishers with juicy revenue peaks such as Thanksgiving, Black Friday and Cyber Monday and a (happy) ending with Christmas and New Year. Q4 is one long festive season for publishers in terms of high CPMs and revenue. But what happens when Q4 ends and CPMs drop?Continue reading “The January drop in CPM”
If GDPR is a new term to you, you must have been living under a rock the past two years or so. Jokes aside, here’s a recap. GDPR is a European data protection legislation, forcing companies to be more transparent about the use of personal data. Cookie consent is also one of the things that fall under the giant GDPR umbrella. It’s not only the EU that is keen on this privacy trend. California has jumped along with its California Consumer Privacy Act in order to ensure its resident’s privacy rights.
The hottest shopping weekend is around the corner. We all know it’s not only a golden time for retailers but also one of the most lucrative times for publishers to make money from ads on their website.
CMP stands for consent management platform and is a rather new term that became popular after the implementation of GDPR back in May 2018, when new rules regarding transparency and first- and third-party cookie consent were set.Continue reading “The benefits of having CMP in place”