Category: Posts

Many publishers are experiencing a slower than usual start to this year. After the glorious Q4 which for most publishers represents the best months of the year, revenue-wise at least, Q1 is often low and slow. The famous January drop is affecting more or less everyone in the industry, but this year it’s taking longer than usual to recover and reach normal levels in terms of CPM and performance.

Welcome to part 4 and the final episode of the mini-series on how to improve your Core Web Vital rank. We are getting closer to May 2021 and you know what that means. Google will make the new ranking factor for search results official. In this part, we will cover the third and last ranking factor that Core Web Vitals Consist of called Cumulative Layout Shift, and explain how you can improve your CLS score.

Welcome to part 3 of the mini-series on how to improve your Core Web Vital rank. In this series we dig deeper into the new ranking factor for search results that Google has announced will become official in May 2021.

Welcome to part 2 of the mini-series on how to improve your Core Web Vital rank. As you know by now, Google has confirmed that Core Web Vitals will become the official ranking factor for search results in May 2021.

We are getting closer to the launch date of the new Google ranking factor called Core Web Vitals. Is this yet another attempt by Google to shake the industry up a bit? Maybe, but this one is for once actually favorable for both publishers, advertisers, and website visitors.

If you are a publisher and you are online, you probably have come across the term programmatic advertising. Programmatic has started to make big waves in the past few years and is steadily taking over the internet.

It’s safe to say that the world has never been as online as it is today. A majority of people are connected to the internet 24/7, and how is that? Smartphones, of course. The use of mobile has increased so drastically in the past few years, it’s estimated that by 2025 over 70% of internet users will access the internet through their mobile devices solely.

2020 has been a year to remember in countless ways and there is no doubt that this year will leave a mark in history.

If you work with online ads you are most likely familiar with both the term CPM and the term RPM. They are both important metrics when it comes to determining advertising effectiveness and performance.

The digital landscape is not an easy surrounding for publishers to work in today. Not only do publishers have to stand out from the competition and grab the attention of over-exposed website visitors, but they also need to beat their worst, invisible rival – the adblocker. One in every 3 internet users in the U.S. alone is actively using an adblocker, leading to millions of dollars of annual revenue loss for publishers. Digiday forecasted that the cost of adblockers for publishers could exceed $35 billion by 2020. This is obviously not good news for publishers, but there’s a way out, and we are going to explain how.