Last year has been a point of self-reflection for the entire digital advertising ecosystem. As the market matures and technologies evolve, the need to tackle rampant challenges, such as site clutter, fraud, and ad blocking, has become critical. Sacrificing user experience at the cost of making short-term revenue isn’t a sustainable way to conduct business anymore – both publishers and ad tech vendors have realized this.
Our regular readers have noticed that we’re all about trend forecasts around the new year. Before you roll up the sleeves and dive into work, it’s good to look up and see where the industry is headed. In the past two posts we’ve discussed the future of digital advertising and how CES trends impact the publishing industry. Both worth a read, by the way.
Time flies, it was only yesterday that we pulled together our piece on last year’s Consumer Electronics Show. For 2017 we’ve narrowed our focus to concentrate on trends that matter the most to the digital advertising industry.
2016 has been a year of transformation for Kiosked – and the digital advertising industry as a whole. Online advertising has long had a terrible rap for supporting fraud, bot traffic, and obscure monetization schemes.
Welcome to 2017: The online advertising industry, closely monitored by IAB (Interactive Advertising Bureau), now realizes how bloated and poor-performing their own ecosystem is. The tech community, behind the endless ad infrastructure of the internet, has been packing on the weight in terms of transfer size, memory usage, and an insatiable hunger for attention.
Welcome back to our developer blog series where Kiosked engineers explore the user experience side of digital ad formats. This post is written by Perry Mitchell, Senior Software Engineer and Front-end Team Lead at Kiosked. If you missed the introductory blog post by Daniel Bailo, head over here.
This post has been a long time coming, yet at the wake of recent global events it is more timely than ever to take a moment to reflect our thinking process, our fixed ways of doing things, and what actually drives us forward as an industry.
We are thrilled to provide the best insights on digital advertising, online publishing, and the future of monetization from Q3 2016.
We interviewed online media professionals attending Kiosked events during Advertising Week New York – watch industry experts and hear them share their 2017 predictions. Global companies include Time Inc, Condé Nast, News Corp Australia, and MediaMath.
Halloween may bring the monsters and spirits out on the streets, but the world wide web is haunted by horrific digital creatures every single day. At Kiosked we’re fighting the spirits of banners past, so this Halloween we are sending out a Monster PSA on some of the creepiest ad formats lurking behind all the ones and zeroes.
Read on uncover the scariest ad formats online at your own risk – they really are the stuff of marketers’ and publishers’ nightmares. Oh, you can also see the entire infographic on CMO.com.
As video advertising continues its double digit growth, a relatively new format has emerged to make waves across the industry. Out-stream video is steadily gaining popularity among advertisers and publishers, but what is it all about?
Along with this post we’re also premiering a new infographic that highlights what marketers think of out-stream video. Be the first to access it here or from the link below.
Read on to learn more about out-stream and how it can boost overall content monetization for publishers and viewability for advertisers.